Treatment

 The message of my campaign is attract new customer is the cafe and I want the outcome to be for the cafe to gain more regular customers. The target audience of my campaign is all genders and ethnicity age 30+ with Interests in cycling, dog friend walking, the outdoors I also want to aim my campaign at families(not a pub). 

my Deadline is Thursday 21 TH July 2023 

My legal and ethical consideration are copyright and asa regulations. My ethical and moral concerns are making sure that I don't leave groups out of my campaign or offend people I want to in include everyone as the cafe is a place for everyone. 

My role is to make Sure that my campaign attract people to the cafe and something that my client is happy with. 

LO2: legal and Ethical Issues

 Legal: done by law 

• copyright: protection the use on original IP
• GDPR: People data 
• Libel-written/Slander-spoken: talking about other companies in a negative/false way
• obeisance publication act: what body parts can be shown

• Models: that they are comfortable 

In my campaign in need to be careful about copyright will I created my audio-visual, I am using music over it I need to make sure that it copyright free,