Feedback Questionnaire

 

Contacting the Client

 

Treatment

 The message of my campaign is attract new customer is the cafe and I want the outcome to be for the cafe to gain more regular customers. The target audience of my campaign is all genders and ethnicity age 30+ with Interests in cycling, dog friend walking, the outdoors I also want to aim my campaign at families(not a pub). 

my Deadline is Thursday 21 TH July 2023 

My legal and ethical consideration are copyright and asa regulations. My ethical and moral concerns are making sure that I don't leave groups out of my campaign or offend people I want to in include everyone as the cafe is a place for everyone. 

My role is to make Sure that my campaign attract people to the cafe and something that my client is happy with. 

LO2: legal and Ethical Issues

 Legal: done by law 

• copyright: protection the use on original IP
• GDPR: People data 
• Libel-written/Slander-spoken: talking about other companies in a negative/false way
• obeisance publication act: what body parts can be shown

• Models: that they are comfortable 

In my campaign in need to be careful about copyright will I created my audio-visual, I am using music over it I need to make sure that it copyright free,   

Lo2: Mindmap

Companies to advertise:

• Bank view cafe 

The cafe is painted in large red spots on a white background,. so the whole campaign would include red spots as it is a defing feature of the cafe and draws people in. 

• Harlot

Harlot is a punk band that plays at the hatch, I know them as they are a very small band made up  of teens I am sure they will jump at the chance of a free advertising campaign to push they band. 

• Ciara's beauty 

Ciara is a friend who I when too school with and has recently open a beauty salon in chapaltown and at the minute own family and friends know about, she need to make people more aware of her shop. 

LO1: Campaign analysis - Don't Worry Darling

Don't worry Darling Marketing campaign

Don't worry darling came out this September, It appears to be a romantic movie but is a psychological thriller. This movie is about A 1950s housewife living with her husband in a utopian experimental community begins to worry that his glamorous company may be hiding disturbing secrets.

The target audience for this movie is young women aged 18-25 with and interest in feminism, Olivia wild (director) tries to make this her target audience as she tries to address topic like female oppression.

This movie emphases sterotypes of the 50s and show a modern audince how women were treated and how little control they had over they own lives and the choice they got to make. It also shows us how rolls have changed in sociatie 

 

Lo1: target audience

 target audience:

Target audience: An identified group of consumers targeted by the advertiser based on sociol-economic factors such as: 

• Age
• Gender
• Disposable income 
• Geographic location 
• Activities
• Interests

Primary audience: Focused group of the campaigns aimed at.

secondary audience: people outside the target group who engage with a media product.

Pamco: The amount of disposable income as grading. 

• A: high disposable income highly skilled (upper middle class)
• B: large disposable income middle management (middle class)
• C: good disposable income professional skilled (lower middle class)
• C1: some disposable income  half skilled (skilled working class)
• E: small disposable income low skilled (working class)
• D: none disposable income   no skill/job (unskilled/lowest class)

You are unlikely to reach levels A, B, C1 before the age of 30+ Because most of these job require you to go to uni and higher education. A's are likely to be older.    

Campaign that target:

• https://www.youtube.com/watch?v=92sXWVxRr0g
  
  
  
  

• B group:
• Link to tv advertisement: watch Office workers so is a familiar setting for this group of people 
• 
  
  
  
  

• C1 Group:
• 
  This shows that anyone can own a Mac/ apple product 
• People in all walks of life own apple products and though they marketing they show lots of different people in the adverts 
•