Gender rolls and Advertising

Gender rolls in advertising:

Females:

• Mother
• Wife
• Object of desire
• weak 
• socially needy  
• user 

Males:

• Farther
• Husband
• Provider
• strong
• Independent 
• Creator                                                                

The oldest advertising phrase is "sex sells", this means using the audience's gender to drive their response to your campaign. 

Though use of 'ideal self" models and celebrities audience members are attracted to products as a results of their attrition to the image.The fragrance and fashion industry have rarely varied from this they're modern advertising.

Key Terms:

Ideal self:

The person You want to be or have the same experience as 

Intertextually:

When convention of one genre is linked to another 

Pastiche:

An artistic work in a style that imitates that of another work, artist, or period.

Endorsement:

Approval of a product by a well known person.

Call to action:

An exhortation or stimulus to do something in order to achieve an aim or deal with a problem.

Advertising campaign: Dior sauvage 

Aimed at : Men

Tools used: ideal self/paratner who is Johnny Depp 

connotations/connections: Alpher man,  

     

Key terms

  Key Terms: 

Connotation: to be associated wither an implied meaning 
Denotation: The literal meaning 
Demographic: A particular group of people defined by a selected criteria 
Iconography: An image use to display a certain product/ use of a repeated symbol
branding: The promotion or symbol that's is associated with a product(colour, font)                     

Research an advertising campaign

 Public domain: billboards, street sign, buses

Print: newspapers, 

Tv:

social media:

Gucci Guilty advertising campaign:

 The tv advertisement: https://www.youtube.com/watch?v=4DBfnl
 The billboard:

Magazine advertisement:

This campaign was launched 2019 to promote Gucci's new line of fragrances. 

There target audiences was younger men and women They did this by having Lana Del Rey and Jared Leto. This appealed to the target the target as they seen as idle self and idle partner leading to people to purchase the fragrance as they want the life style that is portrayed in the campaign. The campaign displayed a lavish and opulent life style the people what to achieve. Also used high profile celebrities draws in their large following which leads for fan to buy the product as it will connect them to there idle. 

The core message of this campaign is "buy this"

Advertising campaign:

Buy this:

• Hades wool jumpers
• Gucci loafers

Watch this:

• don't worry darling
• minions rise of gru

Support this:

• cats protection
• RSPA