LO1: Campaign analysis - Don't Worry Darling

Don't worry Darling Marketing campaign

Don't worry darling came out this September, It appears to be a romantic movie but is a psychological thriller. This movie is about A 1950s housewife living with her husband in a utopian experimental community begins to worry that his glamorous company may be hiding disturbing secrets.

The target audience for this movie is young women aged 18-25 with and interest in feminism, Olivia wild (director) tries to make this her target audience as she tries to address topic like female oppression.

This movie emphases sterotypes of the 50s and show a modern audince how women were treated and how little control they had over they own lives and the choice they got to make. It also shows us how rolls have changed in sociatie 

 

Lo1: target audience

 target audience:

Target audience: An identified group of consumers targeted by the advertiser based on sociol-economic factors such as: 

• Age
• Gender
• Disposable income 
• Geographic location 
• Activities
• Interests

Primary audience: Focused group of the campaigns aimed at.

secondary audience: people outside the target group who engage with a media product.

Pamco: The amount of disposable income as grading. 

• A: high disposable income highly skilled (upper middle class)
• B: large disposable income middle management (middle class)
• C: good disposable income professional skilled (lower middle class)
• C1: some disposable income  half skilled (skilled working class)
• E: small disposable income low skilled (working class)
• D: none disposable income   no skill/job (unskilled/lowest class)

You are unlikely to reach levels A, B, C1 before the age of 30+ Because most of these job require you to go to uni and higher education. A's are likely to be older.    

Campaign that target:

• https://www.youtube.com/watch?v=92sXWVxRr0g
  
  
  
  

• B group:
• Link to tv advertisement: watch Office workers so is a familiar setting for this group of people 
• 
  
  
  
  

• C1 Group:
• 
  This shows that anyone can own a Mac/ apple product 
• People in all walks of life own apple products and though they marketing they show lots of different people in the adverts 
• 
  

LO1: Campaign analysis - John Lewis Christmas Monty the penguin

John Lewis Christmas campaign:

Monty the penguin

Tv advert:

 

This Tv advert was part of John Lewis informs Christmas campaign titled monty the penguin in 2014. This advertisements story line is about a young boy who is friends with a penguin and follows they life in the lead up to Christmas. This will appeal to people of all age and gender as its relatable also lots of people have small children, it will also intense smaller children as they will be draw in by the cute penguin. This will lead to kids what they parents to go to John Lewis. This advertisement includes 

Poster:

This poster catches your eye Because of the cute penguin and bright colours, is will also appeal to younger children will want they parents to go to John Lewis has its "where monty from" this will make adults what to go as to please 

they children.

Merchandise:

LO1: Campaign analysis - Code Armani Campaign

Armani Code 2022 Cross media campaign
 

This year Armani Released its new version of it iconic Armani Code that will come in a refillable bottle so it is more environmentally conscious. They have hired newly emerging actor Rage-Jean Page who has quick become a heart throb all over the world as the series was watched globally. Armani was very wise choosing Rage-Jean as people see his as an ideal partner and ideal self, this means that people who like Rage-jean will be more inclined to buy the product as they what to be more like him or want they partner to be more like him. 

Armani Also displayed an advert in the popular video game Fortnite, This game is played by millions world wide. This will Show the advert to a younger audience who most likely would not see the TV adverts or the page spreads in magazines. 

The target audience for this Campaign in young Men 18-30 They have appealed to this group by using a young and well known actor that is known to be liked by women. They have also make the advertisement simple That are classy and professional. Armani say "ARMANI CODE, embodies the modern, forward-looking rendition of masculinity " .

planning and pre production

•  Film: Storyboard, call sheet, storyboard, risk assessment, location release, Budget, production schedule, release agreement, footage blog, edit decision list, 

• Television: script, call sheet, storyboard, risk assessment, shooting script, Budget, production schedule,

• Radio: script, call sheet, Budget, production schedule 

• Podcast: script, Budget, production schedule,

• Web Design: site map, Budget, production schedule, mind map, 

• Print design: visualisation diagram, Treatment, Budget, production schedule, mind map, 

• Interactive design(game/app): site map, storyboard, Budget,production schedule, release agreement, 

Legal and ethical considerations in advertising

What is covered by law in advertising?

• Copyright
• Intellectual property rights

• Legal: anything governed by law 

• Ethical: Not covered by law may raise strong feeling or moral questions    

IS it legal or ethical issue:

1)Driving without a seatbelt is Legal

2)Asking a friend for money is Ethical

3)Erecting a fence between you and your neighbours is a Legal

4)Leaving a person to die in the streets an Ethical 

Legal bodies in advertising:

Ofcom:

• Ofcom is the Office of Communications
• Ofcom is the government approved regulatory and competition authority for the broadcasting, telecommunications and postal industries of the United Kingdom. 

BBFC (British board of film classification):

• The British Board of Film Classification 
•  BBFC is a non governmental organisation founded by the British film industry 
• It is responsible for the national classification and censorship of films exhibited at cinemas and video works

ASA  (advertising standard authority):

• The Advertising Standards Authority is the self regulatory organisation of the advertising industry in the UK
•  The ASA is a non statutory organisation and so cannot interpret or enforce legislation. 
• There is a code of advertising practice broadly reflects legislation in many instances.

Ofcom has wide ranging powers across the television, radio, telecom and postal sector. Its has a statutory duty to represent the public.  

BBFC are responsible for the classification of film in Britain. All films to be release to the public are subject to BBFC classification. They also regulate the content of trailers and promos for films to ensure they are only seen by suitable audience.