John Lewis Christmas campaign:
Monty the penguin
Tv advert:
This Tv advert was part of John Lewis informs Christmas campaign titled monty the penguin in 2014. This advertisements story line is about a young boy who is friends with a penguin and follows they life in the lead up to Christmas. This will appeal to people of all age and gender as its relatable also lots of people have small children, it will also intense smaller children as they will be draw in by the cute penguin. This will lead to kids what they parents to go to John Lewis. This advertisement includes
Poster:
This poster catches your eye Because of the cute penguin and bright colours, is will also appeal to younger children will want they parents to go to John Lewis has its "where monty from" this will make adults what to go as to please
they children.
Merchandise:
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