Research an advertising campaign

 Public domain: billboards, street sign, buses

Print: newspapers, 

Tv:

social media:

Gucci Guilty advertising campaign:

 The tv advertisement: https://www.youtube.com/watch?v=4DBfnl
 The billboard:

Magazine advertisement:

This campaign was launched 2019 to promote Gucci's new line of fragrances. 

There target audiences was younger men and women They did this by having Lana Del Rey and Jared Leto. This appealed to the target the target as they seen as idle self and idle partner leading to people to purchase the fragrance as they want the life style that is portrayed in the campaign. The campaign displayed a lavish and opulent life style the people what to achieve. Also used high profile celebrities draws in their large following which leads for fan to buy the product as it will connect them to there idle. 

The core message of this campaign is "buy this"

Advertising campaign:

Buy this:

• Hades wool jumpers
• Gucci loafers

Watch this:

• don't worry darling
• minions rise of gru

Support this:

• cats protection
• RSPA