This year Armani Released its new version of it iconic Armani Code that will come in a refillable bottle so it is more environmentally conscious. They have hired newly emerging actor Rage-Jean Page who has quick become a heart throb all over the world as the series was watched globally. Armani was very wise choosing Rage-Jean as people see his as an ideal partner and ideal self, this means that people who like Rage-jean will be more inclined to buy the product as they what to be more like him or want they partner to be more like him.
Armani Also displayed an advert in the popular video game Fortnite, This game is played by millions world wide. This will Show the advert to a younger audience who most likely would not see the TV adverts or the page spreads in magazines.
The target audience for this Campaign in young Men 18-30 They have appealed to this group by using a young and well known actor that is known to be liked by women. They have also make the advertisement simple That are classy and professional. Armani say "ARMANI CODE, embodies the modern, forward-looking rendition of masculinity " .
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