Lo1: target audience

 target audience:

Target audience: An identified group of consumers targeted by the advertiser based on sociol-economic factors such as: 

• Age
• Gender
• Disposable income 
• Geographic location 
• Activities
• Interests

Primary audience: Focused group of the campaigns aimed at.

secondary audience: people outside the target group who engage with a media product.

Pamco: The amount of disposable income as grading. 

• A: high disposable income highly skilled (upper middle class)
• B: large disposable income middle management (middle class)
• C: good disposable income professional skilled (lower middle class)
• C1: some disposable income  half skilled (skilled working class)
• E: small disposable income low skilled (working class)
• D: none disposable income   no skill/job (unskilled/lowest class)

You are unlikely to reach levels A, B, C1 before the age of 30+ Because most of these job require you to go to uni and higher education. A's are likely to be older.    

Campaign that target:

• https://www.youtube.com/watch?v=92sXWVxRr0g
  
  
  
  

• B group:
• Link to tv advertisement: watch Office workers so is a familiar setting for this group of people 
• 
  
  
  
  

• C1 Group:
• 
  This shows that anyone can own a Mac/ apple product 
• People in all walks of life own apple products and though they marketing they show lots of different people in the adverts 
•