Monday, 17 October 2022

LO1: Campaign analysis - Don't Worry Darling

Don't worry Darling Marketing campaign

Don't worry darling came out this September, It appears to be a romantic movie but is a psychological thriller. This movie is about A 1950s housewife living with her husband in a utopian experimental community begins to worry that his glamorous company may be hiding disturbing secrets.

The target audience for this movie is young women aged 18-25 with and interest in feminism, Olivia wild (director) tries to make this her target audience as she tries to address topic like female oppression.

This movie emphases sterotypes of the 50s and show a modern audince how women were treated and how little control they had over they own lives and the choice they got to make. It also shows us how rolls have changed in sociatie 









 

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